How Millionarie people see the world? how they think and what's their philosophy?

Everyone has the same opportunity to acquire wealth.

Economic inequality is a hot topic right now, and many people go as far as accusing the wealthy of having some sort of unfair advantage. Those are easy accusations to make, and they resonate well with some people. But the truth is, there are no unfair advantages.

The biggest thing holding back most people from striking it big are their thoughts, beliefs and philosophies about money. The differences between how the wealthy and the middle class look at money are as extreme as they are numerous. It’s as if the two groups are living on completely different planets.

So what are the money-making secrets of millionaires?

1. The wealthy focus on earning.
The masses focus on how to protect and hoard their money. The wealthy also know saving is important. But they know earning money is even more important. Most people are more concerned with the modest gains they accumulate from their savings and investments than they are with using their billion-dollar minds to create a fortune. Instead of focusing on clipping coupons and living frugally, the wealthy reject the nickel-and-dime thinking of the masses and focus their mental energy where it belongs: on the big money.

2. The wealthy use leverage.
In the minds of millionaires, leverage is everything. The wealthy strategically focus their efforts on the most profitable areas of their businesses while leveraging their contacts, credibility, and resources to maximize the results of every action they take. The middle class sees hard work as a badge of honor. The wealthy sees success as a more important badge of honor.

Think about what you were taught about hard work growing up. If you’re not exactly raking in the money, make a decision to let go of any limiting beliefs you have about hard work, and start thinking about how you can use leverage to become more successful.

3. The wealthy think about money in non-linear terms.
The masses trade time for money. This creates the belief that making money is a linear process directly connected to time. The average person believes the only way to earn more money — with the exception of raises and bonuses — is to work more hours.

Millionaires know big money requires thinking about it in non-linear terms. They are masters at generating money through ideas that solve problems. They realize there is no limit to ideas; therefore, there is no limit to how much money they can earn. Fortunes can be created almost overnight with the right idea at the right time, but only if the creator understands this non-linear phenomenon.

4. The wealthy see money through the eyes of logic.
The wealthy see money for what it is and what it’s not, all through the eyes of logic. Unfortunately, few people are able to think about money without clouding the subject with negative emotions, which come from dozens of middle-class beliefs that are ingrained in our minds when we are young. Emotions have a useful place in our lives.

But when it comes to thinking about money, put your emotions on the shelf and let reason be your guide. When you stop thinking about money through the eyes of emotion, you are free of the psychological chains binding you and free to earn all you can. Decide today to use logic to dictate your financial strategies and emotion to motivate yourself to stick to it.

5. The wealthy believe being rich is a right.
The average person believes being rich is a privilege awarded only to lucky people. World-class thinkers know in a capitalist country they have the right to be rich if they’re willing to create massive value for others. They believe if they make life better or easier for others, it’s their right to be rich. They’re always thinking of new ways to build a mousetrap — and are often scorned by the masses for being materialistic, self-absorbed and greedy.

The great ones believe they have the right to be as rich as the value they create. Stop believing self-made millionaires are just lucky. Start believing you are worth every dollar you earn and more.

The most important thing to remember about money is that regardless of your education level, IQ score, or performance in school, you have everything it takes to become a millionaire and earn all your desire. Stop thinking about money in terms of fear and scarcity, and start thinking about it through the eyes of freedom, possibility, opportunity and abundance.

If you think money is everything you should start to pay attention to your wallet, you will find out money is just paper.

How Restaurants marketing use psychological tricks to make you spend more

Interesting Psychological  tricks money marketing business mind

1. They don't use dollar signs. A dollar sign is one of the top things restaurants should avoid including on a menu, because it immediately reminds the customers that they're spending money.

According to research from the Cornell University School of Hotel Administration, guests given a menu without dollar signs spent significantly more than those who received a menu with them. Even if the prices were written out with words instead of numbers, such as "ten dollars," guests spent less money because it still triggered the negative feelings associated with paying.

2. They are tricky with their numbers. Menu designers recognize that prices that end in 9, such as $9.99, tend to signify value, but not quality. In addition, prices that end in .95 instead of .99 are more effective, because they feel "friendlier" to customers. Most restaurants just leave the price without any cents at all, because it makes their menu cleaner, simpler, and to the point.

3. They use extremely descriptive language. Research from Cornell University revealed that items described in a more beautiful way are more appealing to and popular with customers. According to further research from the University of Illinois at Urbana-Champaign, descriptive menu labels raised sales by 27%, compared to food items without descriptors.

On an NBC "Today" show interview, menu engineer Greg Rapp poses an example of Maryland Style Crab Cakes. They are described as "made by hand, with sweet jumbo crab meat, a touch of mayonnaise, our secret blend of seasonings, and golden cracker crumbs for a rich, tender crab cake." This brings the ultimate sensory experience to the reader, and the descriptive labeling will make customers more likely to be satisfied at the end of the meal.

Interestingly, brand names in menu descriptions also help sales, which is why chain restaurants such as T.G.I. Friday's use Jack Daniel's sauce or Minute Maid orange juice on their menus. The more adjectives, the better.

4. They connect food to family. Customers are especially drawn to names of relatives, such as parents and grandparents, on menus. For example, people are more likely to buy Grandma's warm, homemade cookies or Aunt Margo's famous potato salad. It also can add a hint of nostalgia.

5. They use ethnic food terms to make their food seem more authentic. According to Oxford experimental psychologist Charles Spence, an ethnic or geographic label, such as an Italian name, draws a person's attention toward a certain feature in a dish and brings out certain flavors and textures.

6. They visually highlight things. When foods are bolded, listed in a colored or fancier font, accompanied with photographs, or singled out in a box, they look far more special than the other dishes. However, high-end restaurants tend to avoid this strategy, because it can make them look tacky.

7. They use expensive items to draw you to the cheaper items. According to Rapp, restaurants use extremely expensive foods as decoys. "You probably won't buy it, but you'll find something a little cheaper and it'll look more reasonable," he says.
According to William Poundstone, author of "Priceless: The Myth of Fair Value (and How to Take Advantage of It)," in a New York Magazine interview, "The main role of that $115 platter — the only three-digit thing on the menu — is to make everything else near it look like a relative bargain."
8. They offer foods in two portion sizes. This strategy is called bracketing. The customer has no idea how much smaller the small portion is, so they assume it's the best value price because it costs less. What they don't realize is that the restaurant wanted to sell the smaller portion at the lower price all along, and simply used the bigger portion with the higher price as comparison.

9. They analyze your reading patterns. Restaurants consider scanpaths, which are a series of eye fixations that can be studied to see how people read certain things.

According to a Korean research study, a third of participants are likely to order the first item to which their attention is drawn. As a result, restaurants will put the most profitable items in the upper-right corner, because it is where people's eyes go first.

This strategy is based on the primacy effect, which means people remember the items at the beginning of a list better. Another reason this works is that seeing a really expensive dish at first glance will make the rest of the menu appear reasonably priced in comparison.

Restaurants put the most focus on their main servings. According to a Cornell research study on eye movements on restaurant menus, most customers quickly scan the entire menu like a book, but focus the remainder of their attention on the entrees.

10. They limit your choices. Through features such as "try all" samplers, tapas, or fixed menus, restaurants remove the heavy responsibility people feel when choosing what to eat. It is much more effective for restaurants to limit their selection. Apparently, the optimum number of menu items is six items per category in fast-food restaurants, and seven to 10 items per category in fine dining establishments.

11. They set the mood to spend. According to psychology research from the University of Leicester, playing classical music in restaurants encourages diners to spend more, because it makes them feel more affluent. Meanwhile, less sophisticated pop music caused people to spend 10% less on their meals.

Estos son los mejores tips para el cuidado de la transmisión de tu automovil

¿Cuales son los mejores tips para el cuidado de la transmisión de tu automovil?
TIPS PARA TRANSMISION 

1.- Básicamente, las cajas automáticas son exentas de mantenimiento, como lo son prácticamente también las manuales actuales ya que los últimos autos vienen con el aceite para usar de por vida en ambas modalidades. Inclusive, muchas cajas ya ni siquiera tienen tapones de vaciado.
2.- En lo que respecta a las cajas automáticas, en la mayoría de los autos comunes, habrá que cambiar el aceite de la caja a los 60 u 80 mil kilómetros, así como su filtro para darle el mantenimiento correcto.

3.- Los arreglos deben hacerse en talleres especializados. Algunos mecánicos recomiendan cambiar el aceite a las cajas cada en determinado tiempo y en la base tienen un filtro que se reemplaza cuando hacen esa operación. Lo mejor, solamente si el manual lo ordena, es hacerlo en el concesionario o en un taller reconocido.
4.- No cambie de velocidad por ejemplo de drive a reversa si el auto se encuentra en movimiento, ya que esto podría dañar la caja, espere para hacer el cambio hasta el alto total.
 5.- Para que su caja de velocidades automática dure mucho tiempo, utilícela apropiadamente, justo como señala el manual del propietario de su auto.
6.- En lo que respecta a las cajas manuales, encienda su auto en la posición neutral, esto evitará el rozamiento de la pasta con el giro del motor.
7.- Cambie de velocidad usando el pedal de embrague, así evitará dañar los mismos por la falta de una sincronización.
8.- Si se encuentra en una subida, no detenga el auto con una velocidad puesta, ya que calentará la pasta y además del desgaste prematuro del clutch, podrá dañar el sistema.
9.- Para cambiar a reversa, trate de que el auto siempre se encuentre en alto total, así evitará daños a los sincronizadores.
10.- Realice los cambios de velocidades dentro de rangos de giro del motor adecuados, ya que si lo hace en giros muy altos, “desclochará” el auto.

Estos son los mejores tips para el cuidado de tus neumaticos y rines

¿Cuales son los mejores tips para el cuidado de tus neumaticos y rines?
CUIDADO DE LOS NEUMÁTICOS Y RINES 

1.- Un método para no dañar las llantas por los múltiples baches es mantenerlas siempre con la presión adecuada.
2.- Revise la presión de los neumáticos por lo menos cada dos semanas. 
3.- Cuando se estacione, trate de no pegar las llantas a la banqueta, ya que si el hule muerde el cemento, es probable que se dañe.
4.- Revise la fecha de fabricación del neumático, recuerde que el caucho tiene un período de vida y aunque se vean “buenas” las llantas, éstas dejarán de cumplir con las características para las que fueron hechas.

5.- Rote las llantas de su auto por lo menos una vez al año o 10 mil kilómetros, consulte el manual del propietario para saber la forma adecuada de hacerlo.
6.- Trate de no limpiar con agentes abrasivos los rines de su auto ya que éstos perderán el brillo rápidamente.
7.- Si los rines de su auto son de aluminio o magnesio, es recomendable que al momento de balancearlos con las ruedas puestas, los plomos sean pegados en la cama de los mismos.
8.- Si ha caído en un hoyo y se dobló alguno de los rines, llévelo a un taller especializado en reparación de rines; si el golpe fue muy fuerte, le aconsejamos desechar ese rin por uno nuevo.
 9.- Al estacionarse, tenga mucho cuidado con la cara del rín, ya que existen banquetas que son altas o áspera y al momento del contacto éstos se rayaran. 10.- Si le es posible, consiga un birlo de seguridad para que no sea sorprendido por los amantes de lo ajeno y lo dejen sin los rines de su auto en un descuido